Amanda Wu

Artist by Heart.

Product Design by Training.

I began in fine art before transitioning to product design, where I translate ambiguity into clear, data-informed strategy that builds cross-functional trust and drives measurable business outcomes. I create collaborative design cultures, coach designers at all levels, and develop design-operations frameworks that elevate craft quality and team performance.

Outside of product design, I paint in oil pastel, write to learn and share, and trade occasionally.

A woman with short black hair wearing a black coat and gray scarf standing and looking at a colorful abstract painting with a large orange bucket and green hook.
A woman smiling and holding a green sign that says 'Our Design department is #1 in the UK' and 'The Guardian University Guide 2016'.

Me as an art & design student in London

A whiteboard filled with colorful handwritten notes, diagrams, and printed images representing a project timeline, schedules, and tasks, with sticky notes attached at the top and bottom.

First whiteboard session in the first job I got in Canada

Backstory

I didn't start as a product designer. I started as an artist.

Growing up, I was the kid who couldn't walk past a texture without wanting to touch it, couldn't enter a room without noticing how the light hit the walls. I spent hours mixing oil pastels, rearranging compositions, obsessing over colour relationships that nobody else seemed to notice. For a long time I assumed my future lived somewhere between a fine art studio and an interior design firm. I was happy with that.

Then something shifted.

I started thinking about impact: not the kind you hang on a gallery wall, but the kind that touches someone on an ordinary Tuesday. The kind that lives in the things people use every day. Back then, digital interaction design barely had a name. There were only a handful of universities in the world offering it as a graduate programme. I found one, packed up everything I knew about craft and composition, and walked into a field that was still figuring out what it was.

What followed was one of the best decisions I've ever made and also the beginning of a long negotiation between the artist I was and the designer I was becoming.

The work taught me things no programme could. I was lucky to spend my career alongside people who each brought something different to the table: strategists who thought in systems, engineers who thought in constraints, researchers who thought in humans. Every collaboration added a layer. The artist in me learned to argue for beauty inside a product roadmap. The designer in me learned that a well-timed insight can move a business faster than a perfectly crafted screen.

I'm still negotiating. Deep down I still care about colour, composition, and the way something feels in your hands, even when the only metric on the dashboard is attention. On weekends I paint with oil pastels, run a community for people building creative lives outside their day jobs, write about product design, and journal my swing trading process.

Let’s create something great together!

If you're working on something great, reach out and let's chat!